If you’re running a small business, you should always be looking for ways to grow! One of the most valuable tools you have at your fingertips as a business owner is social media. Currently, there are over 4.7 billion social media users on the planet. Think about it, when did you last check your Instagram?
Utilizing social media tools will allow you to expand your digital portfolio. Not sure how to do that? Don’t worry, we’ve got you covered! Let’s look at ways to use social media as a digital portfolio to grow your business.
Choose Your Platforms
To start, you’ll need to figure out which platforms are best for your brand. Some of our favorites for a digital portfolio are Facebook and Instagram. Once you’ve chosen your platforms, social media planning will be easier. This step will come after market research which will show you the platforms your demographic are most likely to use.
Create a Plan
Once you choose your platforms, it’s time to create a plan. Let’s use the example of a Graphic Designer using Instagram as a digital portfolio. The plan should not be to post all of your work at once and call it a day. You’ll need to sit down and create a social media marketing plan to ensure that you’re expanding your reach. Your plan should include:
Write An Engaging Bio
Never underestimate the power of the Instagram bio. The bio is the first place people are going to look. Keep it short and simple, and add your location for prospective new business. Your bio should also include a link to your actual website.
Use Hashtags
Your social media marketing plan should include hashtag research in order for your business to grow. Your plan should have a unique hashtag to your business that you use across all social media platforms to make you easy to find. Along with that, you should be using popular hashtags in your niche.
Be Consistent
It’s important to keep your social media account activity consistent, otherwise followers may forget you exist. According to Statista, the top types of instagram posts are either funny or creative. Once you choose a style, stick with it for your brand and post consistently!
Use High Quality Images
When you’re using social media to build a digital portfolio, always use high quality images. If a potential customer sees a pixelated and stretched image, they’re likely to scroll right on by. The Instagram website suggests that uploaded images should have a width between 320 and 1080 pixels to keep the original resolution.
Final Thoughts
To sum it up, a properly maintained Instagram is an excellent way to add to your digital portfolio. Be sure to use quality images, post consistently and write an engaging bio. Whether you’re a digital artist or a fashion designer, this social media platform can be used to showcase all kinds of work in one place. If you need help with your social media marketing plan, contact Enove Agency today!
